Project Overview
I’ve been working with SONAX on an ongoing basis, producing regular photo and video content to support their YouTube channel, website, and social media platforms.
The focus of this collaboration is to create clear, engaging, and informative automotive content — including product information, application tutorials, how-to guides, and general car care videos. This content is designed not only for YouTube, but also to build a long-term library of tutorials and product support videos for use across SONAX’s digital channels.
Alongside studio and instructional content, I also provide event coverage at automotive shows and motorsport events, capturing both action and brand presence in live environments.
Results & Impact
This ongoing partnership supports SONAX by:
Building a consistent catalogue of high-quality instructional and product videos
Populating and growing their YouTube channel with evergreen content
Repurposing long-form videos into short-form social content, including reels and standalone clips
Capturing dynamic event coverage at shows and motorsport activations such as Japfest, Go Japan!, drift events, and the Goodwood Festival of Speed
Social Media Focussed.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
